RED DOT AWARD: Slovak design from Diplomat Dental scored in the world

The family company Diplomat Dental, based in Piešťany, attracted an international jury and, under the baton of CEO Tomáš Nerad, won the prestigious Red Dot Award in the "product design" category for innovation in the form of a digital dental unit controlled by Diplomat Connect, also developed in Dental Diplomat.

"From the beginning, we wanted to prepare a dental unit that will excel in design compared to the competition. Achieving a Red Dot was unimaginable for me, it was something that only the best and much bigger companies received. We searched for the right design for a long time, we canceled two prototypes completely and started again. Only when we replaced the designers, built another prototype, we began to be satisfied with the result. At that time, I think that Mr. Miček from the Werkemotion studio said for the first time: "this is for Red Dot award". From then on, we started dreaming about it a bit. I am very proud that our Model Pro has won such a prestigious world award, ”says Tomáš Nerád, CEO of Diplomat Dental.

The Red Dot Award: Product Design dates back as far as 1955 and recognises the best products for a given year. The roughly 50 jurors were once again true to the motto “In search of good design and innovation” in the 2021 competition. The international panel of experts comprises specialists from a wide variety of sectors. They scrutinised the products entered in the competition in a process that spanned several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity.

Model Pro can be seen in the online exhibition on the Red Dot website from 21 June 2021. That date also marks the beginning of the Red Dot Design Week, during which this year’s award winners and Diplomat Dental with Werkemotion studio cooperation will be celebrated online.The series of promo activities will be followed by Red Dot Design Yearbook 2021/2022, which will present trends and tendencies in the field of product design.

The official start of Werkemotion's cooperation with the Diplomat Dental company dates back to April 16, 2018, when the first inspection of existing dental units and subsequent learning about production processes took place. A month later, on May 18, 2018, the Werkemotion team prepared the first sketches of the new Model Pro. The proposals were evaluated by all interested departments of Diplomat Dental - trade, product, development. The first  3D model Model Pro came six months later - December 7, 2018. After the finalization of the assignment, the next step was in the hands of electrical and mechanical engineering development. They were looking for possible solutions and concepts for a new product. This process took about two years from commissioning to the first functional prototype. Every single partial solution was opposed by all departments in the company -sales, service technicians, production and, of course, customers. Following the approval of the prototype, work began on automating the production of the Model Pro in production.

"We have developed the shape of the new dental unit together with specialists in the development of car seat ergonomics. We used their rich expertise with ergonomics and created a shape in which the patient feels comfortable even during longer procedures. The Digital control system of the dental unit significantly simplifies communication with the patient, speeds up the doctor's access to all necessary data about the patient and thus significantly shortens the time of the procedure. However, it was also important for us to create a clean and simple design, which looks comfortable and soothing at first glance, and does not evoke unpleasant emotions, "adds Nerád.

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